What do you think the future of the media will be like? Will newspapers dissapear? News channels? How do you see the media`s future?
Will everything just be transfered to the Internet and small gadgets, or will there still be tv and channels, and paper newspapers and magazines?
I don't think paper will vanish anytime soon, but the crossover between online/TV and Print is already well on it's way to making online the most profitable to produce. Demand will remain for paper copies of things for many years, but the focus of publishers is being forced rapidly towards online models, simply so they can stay in business. There was an IAB report released earlier this week saying online ad revenue will overtake TV ad revenue next year…so sooner than you might think! References : (I work for the biggest newspaper publishing group in the UK)
June 18th, 2009 at 9:41 pm
What do you think the future of the media will be like? Will newspapers dissapear? News channels?
How do you see the media`s future?
Will everything just be transfered to the Internet and small gadgets, or will there still be tv and channels, and paper newspapers and magazines?
June 19th, 2009 at 2:43 am
I don't think paper will vanish anytime soon, but the crossover between online/TV and Print is already well on it's way to making online the most profitable to produce. Demand will remain for paper copies of things for many years, but the focus of publishers is being forced rapidly towards online models, simply so they can stay in business. There was an IAB report released earlier this week saying online ad revenue will overtake TV ad revenue next year…so sooner than you might think!
References :
(I work for the biggest newspaper publishing group in the UK)